Build a better mousetrap and the world will beat a path to your door

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To invent the next great thing, you have to have a better idea.

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Ralph Waldo Emerson. In May 1882 the Atlanta Constitution newspaper printed this and ascribed it to Emerson. If a man can write a better book, preach a better sermon or make a better mouse trap than his neighbors, though he builds his house in the woods, the world will make a beaten path to his door.